Where organisations are struggling to succeed, or survive, or just to run harmoniously, there is often a n absence of purpose. Most of these organisations have a great vision, mission and strategic plan, but lack the spark to pull it all together.
In his book, Purpose: The Starting Point of Great Companies, Nikos Mourkogiannis records that “…purpose – not money, not status – is what people most want from work. Make no mistake: they want compensation; some want an ego- affirming title. Even more, though, they want their lives to mean something, they want their lives to have a reason”.
