One of the myths of business is that only new companies implement innovations. Another myth is that only established companies do research and development.
In reality, new firms need to invest in research and development to gain market share. And, established firms need to invest in innovation to lead the market or to protect their slice of the pie.
But what type of research and development? How do we classify what will work and what won’t? There is no straight answer to the innovation mystery.
In reality, new firms need to invest in research and development to gain market share. And, established firms need to invest in innovation to lead the market or to protect their slice of the pie.
But what type of research and development? How do we classify what will work and what won’t? There is no straight answer to the innovation mystery.
